BALANCED SCORECARD: HOW TO RUN A COMPANY

BALANCED SCORECARD: HOW TO RUN A COMPANY

When I talk about Balanced Scorecard in the company, I often notice astonished looks. The BS is a tool designed about 30 years ago (!) with the aim of creating a complete and balanced information framework (not oriented only to “turnover”), to be updated – in my opinion – every six months or annually.

Designing a BS forces the management to focus on the truly important things and, if correctly implemented, highlights the strengths and weaknesses of the organization, monitoring the route and avoiding the obstacles.

The main perspectives are:

  • Financial (the most intuitive)> economic and financial performance
  • Customer perspective> offer and service provided
  • Internal processes> evaluation of “core” activities (and possibly Business Process Re-engineering, but this is another story 😊)
  • Innovation and growth> technological and training investments to maintain competitiveness.

An information panel, like the on-board instrumentation, does not suggest a driving speed or which destination to reach, but provides information to the driver on the current operating status.

Would you like to fly a plane without a cockpit?

Antonio Rinaldi

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